News

Barcelona Inspiration for Liverpool Football Club

Liverpool Football Club staged one of the greatest comebacks in European football history against Barcelona to reach the final of the 2019 Champions League and our unique programme design has also proved a winner. The concept behind the cover art takes its inspiration from the colourful tile-shard mosaics found on modernist architecture in the city of Barcelona, notably in Gaudi's world-famous Park Güell, incorporating shades of Liverpool red and Barça's distinctive blue-and-garnet. The large format special edition programme sold well on the night inside the ground and our outer-stadium operation ensured optimum availability for fans. We followed up with record post-match online sales as fans hunted for a souvenir of the historic game.

You can purchase your copy here

Celtic Football Club: Billy McNeill

As the official publishing partners of Celtic Football Club, Reach Sport were proud to produce a magazine and programme tribute to the club's legendary European Cup-winning captain Billy McNeill, who sadly passed away in April.

We reacted quickly to the news and worked closely with Celtic's editorial team to produce a special edition of the Celtic View, which went to print within 24 hours and hit the shelves later that week. For the club's home game against Kilmarnock the following weekend, we also produced a tribute programme, which was well received by the fans.

Tottenham Hotspur: Welcome home

Reach Sport has produced a special souvenir programme for Tottenham Hotspur’s historic first game at their new stadium.

The premium 124-page A4 publication has proved extremely popular with fans who attended the game against Crystal Palace on Wednesday, April 3rd.

As the official publishing partners, Reach Sport worked closely with the club to design a front cover that captured the excitement of the stadium’s big opening night. A spectacular image from a club-commissioned drone took centre stage, with further exclusive pictures and stories inside the programme telling the fascinating story of the stadium’s construction.

In addition to match night sales, the publication was proactively marketed and sold in high volumes through both club and Reach Sport channels. The overall success of the operation once again showcases Reach Sport's ability to react smartly and creatively, working closely with major sports clients to celebrate special occasions.

Michael Owen: Book announcement

Reach Sport has signed an exciting book deal with Michael Owen. The football legend's new autobiography is set to be one of the most talked-about sport titles of the year.

READ FULL STORY >

Gordon Banks: Special tribute edition

Gordon Banks OBE, one of the heroes of England’s 1966 World Cup triumph was celebrated in a special tribute edition of the Stoke City matchday programme for the game against Aston Villa on February 23rd. The programme, featuring a poignant image of Gordon on the front cover, with no words, club logo, fixture details or sponsors, marked his sad passing at the age of 81 prior to the fixture. It completely sold out on the day and has had to be reprinted due to ongoing demand. Widely regarded as one of the game’s greatest ever goalkeepers, he made almost 200 appearances for Stoke between 1967 and 1973 and since 2000 had been Club president. A key member of the Potters’ 1972 League Cup winning team, he made Stoke-on-Trent his home and until recently, regularly watched games at the bet365 Stadium.

Louise Speed makes donation to CALM

A substantial donation from the proceeds of 'Gary Speed: Unspoken' by John Richardson has been made to CALM. The donation was made on behalf of Louise Speed, the widow of the football legend who tragically took his own life in 2011. Reach Sport published the best-selling book in 2018. Louise joined with family and friends to tell their moving, personal story and pay tribute to the former Leeds United, Everton, Newcastle United, Bolton Wanderers and Sheffield United midfielder who played for and went on to manage Wales. CALM aims to tackle mental health issues and is leading a movement against male suicide, which it says is the 'single biggest killer of men under 45 in the UK'.

Jon Parkin: Feed The Beast

Jon Parkin’s hilarious and no-holds barred life story ‘Feed The Beast: Pints, Pies, Poles and a Belly Full of Goals’ is now available on audiobook. It’s well worth a listen…